Design that
conveys,
code that
works.
More than 15 years developing visual systems for brands, companies, and institutions—from individual editorial pieces to complete digital environments.
I design with a strategic approach, execute with technical expertise, and stay up to date on the latest developments.
Selected projects
Real-world cases with different needs, budgets, and goals. A look at how I approach each project, from the problem to the solution.
360° Design in a legal context
Comprehensive visual identity system for a growing law firm: social media, email marketing, live-streamed events, applied branding, and self-management templates. Two years of maintaining brand consistency through ongoing production.
Digital presence from scratch
Complete development of digital infrastructure for a rural hotel: domain name, website, social media, visual identity, and content. A functional solution tailored to the budget and with minimal staff.
Wheel of fortune app for Empy's
Interactive Python application for a touchscreen point-of-sale system: visual design, probability logic, integration with a thermal printer, and internal control panel.
Three things that set me apart
Strategic thinking
Before I design, I make sure I understand the problem. Every visual decision is driven by a specific business objective, not by an aesthetic preference.
Technical konw how
I work with HTML, CSS, PHP, and Python. I can collaborate with development teams without relying on intermediaries to implement or tweak solutions.
Continuous update
Figma, generative AI applied to production, automation with Python. I'm not just mentioning this for show—I use it in real projects.
Graphic designer with a solid foundation and a digital vision
I have over 15 years of experience developing visual systems for companies, institutions, and startups. I have worked on publishing, corporate, and digital projects, which has allowed me to develop a comprehensive understanding of design as a strategic tool.
Based in Madrid since 2016. Native Spanish speaker, C1 level in English. Available immediately for in-person or hybrid sessions.
Main tools
Do you have a project in mind?
Let me know what you need. I work with medium-sized companies, startups, and independent clients in Madrid and remotely.